WESTLAKE VILLAGE, CA – Millions of mid-level management people who have lost their jobs in the past 12 months but who are fully qualified to run a business are changing the face of the business brokerage industry, according to the top official of Troop Business Brokerage.
“Downsizing has had a dramatic impact on countless, capable individuals. Either they can throw up their hands, or become entrepreneurs. Now it’s getting back to basics for these people. Making their own livelihoods is the answer,” said Randall Barondess director of Westlake Village, CA-based Troop Business Brokerage.
To provide guidance to these prospective entrepreneurs, Barondess announced that Troop Business Brokerage is venturing outside the box of traditional business brokerage with a fresh marketing approach aimed at going directly to the public through radio.
“We’re committed to providing future business owners & sellers with tips on how to go about acquiring or selling their own business opportunities,” Barondess said.
To underline that he announced that beginning November he will host a prime drive time radio show in Ventura County aired from 8 a.m. to 10 a.m. Monday through Friday over Gold Coast Broadcasting’s “Business Connection” on KKZZ, AM 1400.
“Instead of our business brokerage agents relying solely on knocking on doors, we have decided to adapt to changing needs and communicate directly with the thousands of potential and existing clients every day, five days a week. In addition to being broadcast & streaming live, our strategic relationship with www.bizben.com will provide access to more than 90,000 targeted listeners on a weekly basis. Barondess said.
He added that the program’s weekly segments will include “The Committee” discussions on buying and selling by industry segment, “Pitch the listing spotlight”, “The deal killers”, “Wall street meets main street”, “Posturing your business for sale”, and “Small Business Lending”- Navigating the S.B.A., In addition to insights from Barondess, the show will feature daily co-hosts drawn from the industry and Certified Business Brokers at Troop Business Services.
“Now is also the time for small and mid-size businesses to reinvent themselves with the many talented new entrepreneurs entering the market,” Barondess said.